Most corporate websites are like vending machines. They're loaded with products or services for sale, but they sit there passively, hoping that visitors find what they need. They present value propositions that are by default one-size-fits-all. There's no intelligent way to match the experience to the prospect or to help customers find the product that truly fits.
Conversion Dialogue is revolutionary technology that brings the human element back to your online marketing and sales. Presented as a friendly conversation, it allows you to quickly qualify users and direct them to the right products or information. Users stay engaged because they're driving the conversation based on their own needs.
For example, you can ask users if they're a first time visitor or a returning customer. Qualify them with questions about the purpose of their visit. Create opportunities to cross and up-sell by discovering what they may already use or own. You will find out things about your customers that will surprise you.
Because site visitors quickly find themselves matched to the most relevant products, they're more likely to make a purchase or request a sales call. And with the lead form built right in, there's no need for them to hunt for a Contact Us button.
Even visitors who don't convert still provide a gold mine of market data with their responses to questions in your Conversion Dialogue. Our SmartSite HQ™ back end lets you track everything in real time, allowing you to quickly identify trends, see what's resonating with your market base, test different scenarios and improve your online experience.
Conversion Dialogues are tied into our sophisticated back end tracking system which captures your leads, allows you to see what's resonating with your visitors and quickly make adjustments to the dialogue based on real quantitative data.
Leads are instantly accessible online, automatically emailed or integrated into standard CRM systems for sales follow up.